Creation of content can be considered from different points of view. A few of the web material designers produce material for the audience’s sake while others produce material for the sake of online search engine. The need for content cannot be emphasized enough in the online sector. Content attracts a large number of visitors to your website, builds trust towards your audience, answers questions, and so forth.
When it comes to content marketing, quality should be prioritized rather than quantity. Content is mainly produced for the user’s benefit. When producing your content, consider keeping it original, useful, and fresh. Your content should also be relevant to attract more shares and links. Before creating content, understand your users and what they need to keep them intact. Maintain a high level of originality of your content by letting it have a flow.
The following five tips, provided by Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, will help you analyze and take control of your content marketing.
- Top Content
Being a top web content developer comes with a bit of experience and taking control of content marketing as a general. To keep the users interested, you have to create content on pages that have high exit rates or the bounce rates. The bounce rates help to measure the number of users or visitors that visited a certain page and left without checking any other page. The Exit rates help to measure the number of users who visited the given page, then left your website but had a chance of browsing other pages before the given page.
Optimization of the content contained in pages that have low average times per page and high in visits always keeps the users interested. Always look for the trend of content in the top pages to get ideas on what to develop content, mostly the topic to focus on a given time.
Before creating content, consider checking on the top pages to have an idea of what’s trending at a given time frame.
- Landing Pages
The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their adventure of your site. However, the top content should not be ignored. Report about the landing pages is contained under the Landing Pages, an icon that is under the Behaviour.
The landing page helps web content developers learn the principles contained in the top performing pages and to apply the practices learned in the bottom performing pages. Visit the pages with low conversion rates or high bounce rates and fix the issues that you may find in those pages. Also, evaluate the sidebars with unrelated content and the content contained in pages with high bounce rates.
To be safe, break the traffic down by the source before you start evaluating the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you will have attained quick wins in your SEO campaign.