All posts by Megan Byerly


Importance Of Social Media Marketing For Local Business

With more people flooding the social media space in their bid to connect with their family and friends, local businesses need to market their products and services through platforms like LinkedIn, Twitter, and Facebook to name a few to acquire new customers and survive in the competitive market. Apart from the obvious benefit of massive exposure, there are many other advantages of social media marketing. Such include reduced cost of marketing, understanding your target audience, and enhanced brand loyalty.


Decreased Cost of Marketing

Marketing on social media is one of the most pocket-friendly strategies available. Local business owners such as Geoff from can sign up and create a business profile without incurring any expenses for most of the social networking platforms. Although there are some paid promotion platforms in which you can choose to invest, the cost is relatively low in comparison to other strategies like utilizing marketers.


Improved Customers Insights

Social media marketing provides an excellent way of deducing the needs and thoughts of an entrepreneur’s potential consumers. Such clients can easily monitor the progress and activities of the business from its profile and air out their opinions, interests, and complaints. This will help you to deliver the exact product or services that your target audience requires.

Improved Brand Royalty

For any business, the main goal is always building and developing a loyal client base. And considering that brand loyalty and customer satisfaction go hand in hand, it’s important to regularly engage with your clientele and develop a strong bond, which is where social media comes in handy. Constant interactions with new and existing clients demonstrate that the business management cares and they’re readily available to help in any way.

With the advent of the internet coupled with the stiff competition in the modern world, there are more than one reason for business management to implement a strategic social media marketing plan. Social media marketing is relatively inexpensive, meaning that you don’t have to break the bank to reach your market audience. Besides, your competitors are probably out there marketing their products on social media, and the last thing you want is to be left behind and risk losing customers.…


Ways On How to build a Brand Name With good Marketing.

For the success of any business, there should be a brand name to represent some of the products or services offered to the consumer market. Coming up with a brand name is easy for a business owner but coming up with an influential brand is not easy especially if you consider the fact that your customers play an important role in determining the value of your brand and the success of your business. In business management, there are a number of ways that one can use to build and improve the value of their brands and one of the most effective ways you can use is through marketing. Some of the ways you can use marketing into building your brand include:


Being Creative in Your Advertisement;

The consumer market is flown by different businesses that are in a competitive state trying to be successful in establishing their worth and value of the consumer market. To emerge successfully from the competition, different influential and effective marketing strategies available have been adopted which then means that, if you want to build your brand in the competitive consumer market, you have to be creative. In other words, you should work from the inside out if you want the brand you are building to stand out from the rest.


Targeting Right Audience

Before you introduce your business idea to the market, the first important step is getting to know your audience. Find an audience that will care about the products or services you will have to offer them and in your brand marketing, make sure your branding message targets your specified group.


Maintaining a High Advertisement Standard

You are looking to build your brand name through various marketing strategies. There are various effective strategies that you can use to successfully build your valuable brand however, you should ensure that you maintain a high advertisement standard in the ideas you adopt. Having a strong visual branding system in your marketing strategies can easily portray or demonstrate a powerful picture to your customers despite the size of your company, a good way to help you build a strong influential brand.…


Marketing Tips for Carpet Cleaning Business

Making use of the right methods to market your carpet cleaning business can help you multiply your revenue. It will also help you acquire loyal customers and build a great brand. The following piece of writing will analyze some of the best marketing tips for this kind of business.

  1. Promotional Products

This is an effective marketing method that has been used for hundreds of years. Handing out items such as pens, t-shirts or mugs with your company name of them to your customers is the easiest way to market your business. Customers love to receive gifts as a form of appreciation for using certain services. Items that are branded with your company information will reach to your target audience faster than advertisements. Additionally, this method is cost-effective.

  1. Use Social Media

According to Taylor from With the rise of smartphones, the world has become more connected through social apps such as Facebook, Twitter, and Instagram. One of the least expensive ways of promoting your carpet cleaning business using technology is by posting on social media. Gain followers on these platforms by posting videos or images that are relatable to most people. Then move on to introduce the services your company offers. You can also attract customers on these sites by giving them discounts when they like several of your posts.

  1. Get an Attractive Van


A carpet cleaning business obviously requires you to have a van that you transport your equipment in. As a result, you need to look for an attractive way to paint and design the exterior of your van for it to capture the attention of customers. Ensure that the company name, logo, email address and phone number are clearly displayed on the van. A beautiful van will give an illusion that you provide quality services which will attract new customers.

Additionally, ensure that you have advanced carpet cleaning equipment.




Creation of content can be considered from different points of view. A few of the web material designers produce material for the audience’s sake while others produce material for the sake of online search engine. The need for content cannot be emphasized enough in the online sector. Content attracts a large number of visitors to your website, builds trust towards your audience, answers questions, and so forth.

 When it comes to content marketing, quality should be prioritized rather than quantity. Content is mainly produced for the user’s benefit. When producing your content, consider keeping it original, useful, and fresh. Your content should also be relevant to attract more shares and links. Before creating content, understand your users and what they need to keep them intact. Maintain a high level of originality of your content by letting it have a flow.

 The following five tips, provided by Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, will help you analyze and take control of your content marketing.

  1. Top Content

 Being a top web content developer comes with a bit of experience and taking control of content marketing as a general. To keep the users interested, you have to create content on pages that have high exit rates or the bounce rates. The bounce rates help to measure the number of users or visitors that visited a certain page and left without checking any other page. The Exit rates help to measure the number of users who visited the given page, then left your website but had a chance of browsing other pages before the given page.

 Optimization of the content contained in pages that have low average times per page and high in visits always keeps the users interested. Always look for the trend of content in the top pages to get ideas on what to develop content, mostly the topic to focus on a given time.

 Before creating content, consider checking on the top pages to have an idea of what’s trending at a given time frame.

  1. Landing Pages

 The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their adventure of your site. However, the top content should not be ignored. Report about the landing pages is contained under the Landing Pages, an icon that is under the Behaviour.

 The landing page helps web content developers learn the principles contained in the top performing pages and to apply the practices learned in the bottom performing pages. Visit the pages with low conversion rates or high bounce rates and fix the issues that you may find in those pages. Also, evaluate the sidebars with unrelated content and the content contained in pages with high bounce rates.

 To be safe, break the traffic down by the source before you start evaluating the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you will have attained quick wins in your SEO campaign.